Promotion Plan Guide
Learn how to create and use Promotion Plans to grow your network and earn more rewards through the DERO referral system.
What is a Promotion Plan?
A Promotion Plan is a customizable referral campaign that helps you promote the DERO platform to new users. Instead of just sharing a plain referral link, a Promotion Plan lets you create a structured, trackable campaign with rewards, schedules, and redemption locations.
With a Promotion Plan, you can:
- Define custom rewards for people who sign up through your referral
- Set start and end dates to run time-limited campaigns
- Track redemptions, scans, and conversions in real time
- Add physical redemption locations for in-person reward pickup
- Generate unique QR codes for each campaign for easy sharing
How Promotion Plans Help You
Promotion Plans transform a simple referral link into a powerful marketing tool. Here's how they benefit you:
Plan Types Comparison
DERO offers two types of Promotion Plans to suit different user needs:
| Feature | Basic Referral Plan | Advanced Promotion Plan |
|---|---|---|
| Referral link sharing | ✓ | ✓ |
| Title & description | ✓ | ✓ |
| Personal message | ✓ | ✓ |
| Custom rewards | ✗ | ✓ |
| Schedule (start/end dates) | ✗ | ✓ |
| Max redemption limit | ✗ | ✓ |
| Target audience selection | ✗ | ✓ |
| Redemption locations | ✗ | ✓ |
| QR code per plan | ✗ | ✓ |
| Analytics dashboard | ✗ | ✓ |
| Membership required | Green (Free) | Blue+ |
Start with a Basic Referral Plan to get comfortable with the system, then upgrade to Advanced for full campaign features.
Promotion Plan Workflow
Here's the overall flow from creating a plan to earning rewards:
Step-by-Step: Create a Basic Referral Plan
Basic Referral Plans are available to all users. Follow these steps:
Navigate to Referral Program from the sidebar, or go to the Promotion Plans page and click "Create Plan".
- Title — Give your plan a memorable name (e.g., "Summer Referral 2026")
- Description — Briefly explain what this referral is about
- Personal Message — A message that invitees will see when they click your link
Click "Create" and your referral plan will be generated immediately. You'll get a unique referral link to share with others.
Copy your referral link and share it via:
- Social media (Twitter, Facebook, LinkedIn)
- Messaging apps (WhatsApp, Telegram)
- Email invitations
- Direct messages
Step-by-Step: Create an Advanced Promotion Plan
Advanced Promotion Plans are available for Blue membership and above. They unlock full campaign features including rewards, scheduling, and location tracking.
Advanced Promotion Plans require Blue membership or above. Upgrade your membership to unlock this feature.
From the Promotion Plans page, click the "Create Plan" button. As a Blue+ member, you'll be directed to the advanced creation form.
Screenshot: Advanced Promotion Plan creation form
- Title (required) — A name for your campaign
- Description — What this campaign is about
- Target Audience — Choose "All System Users" or "All Downline Users"
- Starts At — When your campaign goes live
- Ends At — When your campaign expires
| Field | Example | Note |
|---|---|---|
| Max Redemptions | Unlimited |
Leave empty for unlimited |
| Max Uses per QR Code | 1 |
Number of times each QR Code can be scanned (1 = one-time use) |
Set a campaign duration of 30-60 days for the best results. Too short and people miss it; too long and there's no urgency.
Choose a reward type to incentivize signups:
- Gift — Physical or digital gift (e.g., "Free DERO t-shirt", "100 bonus tokens")
- Free Service — A service you offer for free (e.g., "1 free AI agent consultation")
- Discount Promotion — A discount code or percentage off (e.g., "20% off first month")
Fill in the Reward Description and Reward Value to clearly communicate what new users will receive.
If your reward requires in-person pickup, add physical locations where users can redeem:
- Gift Redemption Address — Where users pick up physical gifts
- Service Redemption Shop — Where users claim free services
- Discount Application Shop — Where discounts can be applied
For each location, provide a name and address.
After creating your plan, it will be in Draft status. Click "Activate" to make it live. Then:
- Go to the plan detail page to view your unique QR code
- Copy the plan link and share it everywhere
- Print the QR code for physical events or flyers
- Monitor redemptions and analytics from the plan dashboard
Managing Your Plans
Once your plans are created, you can manage them from the Promotion Plans dashboard:
- View all plans with status indicators (Draft, Active, Paused, Completed)
- Activate / Pause / Resume plans as needed
- View detailed analytics — total codes, scans, redemptions per plan
- Generate and download QR codes for each plan
- Delete draft plans that are no longer needed
Screenshot: Promotion Plans management dashboard
Tips for Successful Promotion
- Offer real value — Rewards that are genuinely useful drive significantly more signups
- Create urgency — Use time-limited campaigns (2-4 weeks) to encourage faster action
- Personalize your message — Write a personal invitation message that explains why you're recommending DERO
- Share widely — Use multiple channels: social media, email, messaging apps, and in-person events
- Use QR codes at events — Print QR codes on flyers, business cards, or posters for easy scanning
- Track and optimize — Monitor your plan analytics and adjust rewards or messaging based on conversion rates
- Run multiple campaigns — Create different plans for different audiences and track which performs best